Project Overviews

Design Process


  • Desk Research
  • User Research
  • Competitive Analysis


  • Problem Statement
  • User Persona
  • Empathy Map


  • HMW Questions
  • Card Sorting
  • User Flow
  • Information Architecture

Desk Research

User Research (Qualitative)

About the users

  • What is your name, age, and occupation?
  • Where are you found?
  • What number of individuals are there in your family?
  • on the off chance that you are a lone ranger, do you live alone or in a common space?
  • How would you deal with your suppers?


  • Do you cook without anyone else or do you have any assistance?
  • Is it true that you are a wellness lover?
  • How simple/troublesome is it to design and burn-through good supper regular?
  • Is it true that you are ready to follow your eating routine arrangement or necessities?
  • How would you follow your calorie admission?
  • What do you search for in a good supper?


  • What are the difficulties that you face to have a sound eating regimen schedule?
  • Do you figure out cooking to be opportunity devouring? in the event that indeed, how would you make due?
  • How frequently do you view the need as ready to alter your food?
  • Would you like solid and new suppers conveyed?
  • What are some key factors that dissuade you from requesting food on the web?

Interview insights

Significant user needs found

  • 90% of clients might want to arrange quality food whenever given a choice
  • 80% of clients would like customization in their food request
  • 60% would like a nutritionist discussion for their eating regimen.
  • 20% of clients have food sensitivities.

Significant user behaviors found

  • The majority of the clients figure out cooking opportunities devouring and accordingly try not to prepare separate eating routine dinners for themselves.
  • Every one of them might want to practice good eating habits in the event that they had a choice accessible to arrange on the web.
  • Large numbers of them think that it is hard to follow their calorie admission when food is requested on the web.

User Research (Quantitative)

  • Everyday: 10%
  • once a week: 60%
  • once in 15days: 30%
  • 100–200: 30%
  • 200–400: 20%
  • 400+ : 50%
  • Mobile application: 70%
  • Restaurants Delivery: 35%
  • Website: 5%
  • Yes: 60%
  • No: 40%
  • Highly concerned: 70%
  • Moderately Concerned: 35%
  • Not concerned: 5%

Key findings

  • The clients are worried about their wellbeing and nourishment.
  • Assuming that given a choice, they would consider requesting good food on the web.
  • There is a need to modify their nourishment for different reasons.
  • Proficient direction for wellbeing/wellness/eating fewer carbs support would be an or more.

Competitive Analysis



User Persona

HMW Questions

  • Assortment of menu
  • Reasonable costs
  • make stage simple to utilize
  • Add customization in individual food
  • Make the interface as simple as could really be expected
  • Moderate methodology
  • Obviously referencing healthy benefit of food and calorie admission
  • Message pop-up
  • Advancement of application on the different social stage
  • Furnishing a chance to associate with a nutritionist
  • Web-based media advancements
  • Running efforts via web-based media Advertisements
  • Quality affirmation
  • On-time conveyance
  • Good cause of fixings
  • Customization choice in every food thing
  • Good cause on conceivable food allergens in the food thing
  • The choice to interface with a nutritionist for guidance

Card Sorting

User Flow

Information Architecture

  • Do you cook without any other person or do you have any help?
  • Is it genuine that you are a well-being sweetheart?
  • How straightforward/problematic is it to plan and consume great dinner standards?
  • Is it genuine that you are prepared to follow your eating routine course of action or necessities?
  • How might you follow your calorie confirmation?
  • What do you look for in a decent dinner?




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